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WaterBear is a global streaming platform for stories that drive real-world change.
Founded on the belief that storytelling can shift perspectives, raise awareness, and inspire action, WaterBear has grown into a TV channel, earned B Corp certification, and built a global purpose-driven community of more than 700,000 people, alongside an ecosystem of creators and impact partners.
Today, that is reflected in more than 17 million views, an audience of around 3 million, and 14 awards. Through hundreds of documentaries and films, WaterBear turns engagement into real-world action for nature and society, inspiring audiences worldwide and helping drive tangible outcomes through initiatives such as Watch for Impact.
Recognised by media including The Guardian, Forbes, and Vogue, WaterBear has also built strong support for emerging creators and developed partnerships with more than 100 NGOs and brands - from SeaLegacy, Greenpeace, and the Jane Goodall Institute to Rolex, Nikon, and Patagonia. Together, these achievements have created a powerful legacy and laid the foundation for what comes next.
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It’ll Never Catch On: The Veganuary Story
22m
Founders Matthew Glover and Jane Land look back over 10 years of Veganuary, with team members and celebrity ambassadors including Evanna Lynch, Kellie Bright, Chris Packham, Peter Egan, Benjamin Zephaniah and Jasmine Harman shining a light on how it has become the cultural phenomenon it is today. Meanwhile, food industry giants including ASDA, Burger King and BOSH! discuss how Veganuary has revolutionised the food landscape in Britain.
Viewers will discover how the seed of an idea grew from a kitchen table in Yorkshire, UK and blossomed into a global calendar event – a journey with struggles, laughs and unexpected twists and turns along the way.
