Hundreds of award-winning documentaries and short films exploring positive solutions to our changing world, powered by a global community turning every minute watched into real impact.
Watch for Impact
Every minute watched has already made a difference. Through Watch for Impact, our community has turned viewing time into real-world action supporting environmental and social initiatives. Now, we’re building on this ambition by creating new ways to make our impact more visible as it continues to grow.
Turning engagement into action
Watch for Impact transforms viewing time into support for real-world initiatives led by our partners.
By bringing together stories, audiences, and partners, each campaign turns attention into measurable impact - linking what people watch to meaningful change in the world beyond the screen.
Viewers can watch their minutes build and see that time translate into outcomes such as trees planted through our restoration partners.
No paywall. No jargon. Just a clear and accessible way to turn engagement into action.
With several successful campaigns behind us, we are now ready to take this further - expanding how impact is created, understood, and amplified through new projects, new formats, and new ways of connecting stories with real-world change.
A personal message from Founder Ellen Windemuth
WaterBear was founded on a core belief: that stories can drive real-world change.
Together with filmmakers, partners, and NGOs, we have grown into a global community of over 700,000 people - reaching millions, sparking conversations, and turning watch time into tangible action, from removing plastic to planting trees and providing meals.
Carrying this legacy forward, WaterBear now joins forces with OurFrame, a Swiss non-profit specializing in impact-driven audiovisual production. This collaboration brings advanced expertise in understanding and measuring how stories influence awareness, behaviour, and broader societal transformation. By combining storytelling with impact measurement, WaterBear strengthens its ability to make change not only possible, but visible, actionable, and scalable.
This next chapter will open the way for new features, content, and ways to understand, share and act on WaterBear - turning stories into measurable impact, together. Connected by stories. United by impact.