The onset of COVID-19 saw a rise in e-commerce. But up to half of online purchases are returned. Clothing in particular might not fit, or it might look different on the customer. This creates an excess of shipments which increase carbon emissions. And if the clothing isn’t resold, it eventually goes to landfills. Stefan Hauswiesner is reducing the environmental impact of the fashion industry using augmented reality. His app, PICTOFiT, enables users to create avatars of themselves and try on clothes for an entertaining and waste-less experience. “A technology that helps the environment needs to be fun too,” Hauswiesner says. Visit reactivereality.com to join him in saving the Earth in style. Footage by Reactive Reality was used in the creation of this film.
Up Next in Season 2
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Mattia Bernini
Mattia Bernini is turning old plastic into a valuable resource anyone can cash in on. Traditionally, recycling relies on dedicated collection centres to sort and reuse waste. Bernini and his team at Precious Plastic have instead designed machines that break down plastic objects and remake them in...
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Alejandro Franco
Alejandro Franco founded the organisation Woodpecker to create sustainable and affordable housing in Colombia. Made from low-cost materials including coffee husks and recycled plastic, the structures not only provide shelter but also minimise waste. As part of the solution to the country’s housin...
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Luca Giacolini
Oranges are more than a fruit; they can be used as crockery too. Luca Giacolini is one of the designers behind Feel the Peel, a juice bar which goes beyond producing fresh beverages to also 3D-print disposable cups from orange rinds. Developed by Italian design firm CRA-Carlo Ratti Associati, the...
